Privacy Policy

Heel to Toe and Innovative Bracing is committed to preserving your trust and confidence. Below we describe why we gather visitor, customer and member information, what information we collect, how we collect it, what we use the information for and how you can instruct us if you prefer to limit the use of that information.

What websites are covered?

This privacy policy covers the information practices of websites that link to this Privacy Statement including but not limited to: 

Why do we gather information?

Heel to Toe and Innovative Bracing has consistently provided our customers with quality products and excellent customer service. We gather personal information to allow us to better serve your needs in a timely manner and to give you a more personalized experience with Heel to Toe and Innovative Bracing. The information we collect helps us better fit our product offering to your specific needs.

Use of Information

Heel to Toe and Innovative Bracing does not rent or sell your information. We use online information in the following ways:

Information you provide us as part of a registration process we may use to contact you;
For information you provide online, including actions or clicks from hyperlinks and subscriptions, we use the information to customize future communications and web pages; For some registration, email and use data you provide, we may direct you to particular web pages, customize the web pages you see, or otherwise increase the relevance of the information you receive; For information about web pages visited, page sessions per week, and the like, we use this information internally to improve the design of our web pages; and Heel to Toe and Innovative Bracing may use third-party storage or service-provider companies to perform some functions including the processing of data. Such companies are under a duty of confidentiality to not share your information with anyone else.

Sharing of Information

Heel to Toe and Innovative Bracing shares your information for business purposes only on a need-to-know basis and only with:

  • Employees and affiliates;
  • Customers from which we received the information;
  • Other third-parties that (a) agree to safeguard such information, (b) sign confidentiality agreements, and (c) only use such information for our benefit; and other entities authorized to have access to such information under applicable law or regulation. Heel to Toe and Innovative Bracing may disclose customer information to protect our rights or property, to enforce our terms of use and legal notices, as required or permitted by law, or at the request of government regulators or other law enforcement officials and the courts (including the issuance of a valid subpoena). We have no duty to notify you of such compliance with the law.

Your information also may be transferred in connection with a sale, merger, transfer, exchange or other disposition of all or a portion of a business of Heel to Toe and Innovative Bracing or its subsidiaries, or both.

How we use “cookies”

A cookie is a small file stored on your computer by a website which gives you a numeric user ID and stores certain information about your activity on the site. We use cookies to let us know that you are a prior visitor and to provide certain features to you. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. If you disable this feature, you will not experience any functionality problems with our website.

Google Adwords remarketing

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who have visited certain pages on our site, or haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Heel to Toe and Innovative Bracing website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or
permanently using a browser plugin.


Heel to Toe and Innovative Bracing wants you to be aware that when you click on links and/or ad banners that take you to third-party websites, you will be subject to the third parties’ privacy policies, not ours. While we support the protection of privacy on the Internet, we cannot be responsible for the actions of third parties. We encourage you to read the posted privacy statement and user terms and conditions whenever interacting with, and prior to providing any personal information to, any other website.

You can change your information

You can update or correct your contact information anytime by sending us an email at, managing your email preferences via an email from us, or by sending your request to a local Heel to Toe and Innovative Bracing location.

Your Consent

By using our website, you consent to the collection and use of this information as outlined in this policy. We may change this policy at any time and without notice.