Click through the years to see how Heel to Toe has grown.
Over 40 years of service
- Opens as Earth Shoe franchise in Marketplace Mall
- Takes corporate name Heel to Toe and starts carrying multiple brands
- Begins carrying Birkenstock
- Starts pedorthic and shoe repair practice
- Moves to downtown Urbana
- Expands east to open the Birkenstock Concept Store
- Expands west to open the New Balance Concept Store
- Expands shoe repair and lab services
- Adds certified orthotist Dan Kopolow and bracing services
- Three Doors, One Store
- New Balance concepts, Birkenstock and Heel to Toe stores
- Innovative Bracing located inside Heel to Toe store and continues to grow.
- Expands to Four Doors, One Store!
- Innovative Bracing opens new facility to allow for more room to serve clinical patients.
- Innovative Bracing continues to provide orthopedic bracing, foot care and pedorthic services for folks with special needs.
- New Balance concepts, Birkenstock and Heel to Toe store business continues to grow.
Heel To Toe opened in 1976 in an 800 sq ft shoe store in Champaign, Illinois’ Market Place Mall. In 1987 we moved to our present location in downtown Urbana, Illinois.