Click through the years to see how Heel to Toe has grown.

Over 40 years of service

  • Opens as Earth Shoe franchise in Marketplace Mall
  • Takes corporate name Heel to Toe and starts carrying multiple brands

The Earth Shoe - Marketplace mall_cropped

  • Begins carrying Birkenstock
  • Starts pedorthic and shoe repair practice

Birkenstocks sign_cropped

  • Moves to downtown Urbana

Outside - just before H2T moves in and renovates_cropped

  • Expands east to open the Birkenstock Concept Store

Outside Birkenstock concepts contruction_cropped

  • Expands west to open the New Balance Concept Store
  • Expands shoe repair and lab services
  • Adds certified orthotist Dan Kopolow and bracing services

Newbalance sign_cropped

  • Three Doors, One Store
  • New Balance concepts, Birkenstock and Heel to Toe stores
  • Innovative Bracing located inside Heel to Toe store and continues to grow.

Website - Store Fronts_timeline

  • Expands to Four Doors, One Store!
  • Innovative Bracing opens new facility to allow for more room to serve clinical patients.
  • Innovative Bracing continues to provide orthopedic bracing, foot care and pedorthic services for folks with special needs.
  • New Balance concepts, Birkenstock and Heel to Toe store business continues to grow.

innovative - timeline