Click through the years to see how Heel to Toe has grown.
Over 40 years of service
- Opens as Earth Shoe franchise in Marketplace Mall
- Takes corporate name Heel to Toe and starts carrying multiple brands
- Begins carrying Birkenstock
- Starts pedorthic and shoe repair practice
- Moves to downtown Urbana
- Expands west to open the New Balance Concept Store
- Expands shoe repair and lab services
- Adds certified orthotist Dan Kopolow and bracing services
- Three Doors, One Store
- New Balance concepts, Birkenstock and Heel to Toe stores
- Innovative Bracing located inside Heel to Toe store and continues to grow.
- Expands to Four Doors, One Store!
- Innovative Bracing opens new facility to allow for more room to serve clinical patients.
- Innovative Bracing continues to provide orthopedic bracing, foot care and pedorthic services for folks with special needs.
- New Balance concepts, Birkenstock and Heel to Toe store business continues to grow.